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What Is A Brand?

Your brand is so much more than an expensive logo and an Haute couture color scheme. It is your vision of your business translated into the message that communicates your unique marketing position to your target audience. Your brand evokes an emotional response that drives your position in your customers’ mind.

 

A Brand Is | An Expert’s Definition

A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter, or a donor) doesn’t pay a premium, make a selection, or spread the word, then no brand value exists for that consumer.
~ Seth Godin

 

A Brand Is | A Perception

One important thing to understand; your brand is not tied you your actual product. It lives in the mind of your customer. Your brand is the collected perception of your business image.

 

 A Brand Is | A Feeling

Many are confused by the distinction between logos and identities and branding. A brand identity comprises the image and design motifs of a logo along with color schema, but so many more factors converge to produce the feeling that your brand invokes.

 

 A Brand Is | A Confirmation

Mr. Godin emphasizes ‘value.’ Your brand creates a perceived value in the mind of your customer one that’s uniquely your own distinct from all competition. Your brand is the reason customers pick you. A well-crafted brand confirms that you are not only the best choice to fulfill their needs; you are the only solution that will work, no one else will do.

 

A Brand Is | A Promise

Your brand is the promise your business makes to your customers. It sets the tone for every interaction you have. If you do well in your branding, the trust and good will grow, exponentially.

 

A Brand Is | A Priority

It’s easy to recognize the importance of branding for meeting your business goals. However, all too often, proper attention to branding gets pushed aside or only happens as an afterthought during the rush to launch. The savvy entrepreneur understands the power of brands. A brand a well-defined brand outlives product lines. A winning brand evolves along with its customer base.

Would You Like To Learn More?

If you are ready to build a winning brand that captivates your customers, and assures them that you are the only solution provider they need, join our course Designing Your Unique Brand Identity.

What is your definition of a brand?

What do you think a brand is? Will you share a brand that has had a powerful impact on you? How about one that really didn’t meet the mark? Is there anything that you find unclear about brands? Thanks in advance for sharing!